IRVINE, Calif. - For Immediate Release -- Jump online today to see the new Shimano - at least in cyberspace - with the launch of the tackle makers upgraded web site at http://fish.shimano.com. The link brings you directly to a new way to learn about not only Shimano tackle and fishing lifestyle gear, but also customer and technical service information and dealer locations throughout North America.

"This is a huge upgrade to let anglers learn everything and anything about Shimano tackle and gear," said Robert Armstrong with Shimano's fishing tackle online team. "You'll able to quickly compare all our reels to make the right decision on the size and features for your personal fishing needs, and then check out our entire rod line-up to match it up with the right model that suits your choice in lengths, actions and line weight designations."

Armstrong notes the new web site is dominated with product information. "In all our talks with anglers over the past year at tournaments, fishing shows and tackle dealer events, the overwhelming request was they wanted us to provide every available detail and specifications possible on our rods, reels and fishing gear. You'll see that quickly in our new upgraded site. "

Anglers can stay updated on Shimano events, shows, pro anglers and other information by liking Shimano on Facebook - www.facebook.com/fishshimano.

Media Contact: John Mazurkiewicz/ Catalyst Marketing- 574/289-1331• jpmazurk@ameritech.net

http://fish.shimano.com