(Wilsonville, OR) - Crimson Trace, America's recognized leading manufacturer and supplier of laser sighting systems and tactical lights for firearms, has selected Dustin Gimmy as the Regional Sales Manager (RSM) for the Midwest States of Missouri, Illinois, Nebraska and Kansas.

"Crimson Trace is again honored that an experienced firearms industry professional has joined our sales team," stated Jeff Goddard, Crimson Trace Director of Sales. "Dustin Gimmy will be an asset for our dealers and distributors-and the company-as we continue to rapidly expand our product line and programs." Gimmy brings many years of experience in the shooting and hunting industry to the position, including previously being a buyer, a representative, and most recently being employed with a major shooting sports distributor. Among his new duties are calling on dealers and distributors in his territory along with representing Crimson Trace at key shows.

Gimmy holds a degree Business Administration from Lindenwood University in St. Charles, Missouri and was captain of the University's national collegiate championship shooting team. He has been a competitive shooter since childhood. Gimmy has already begun working as an RSM.

Crimson Trace manages eight distinct sales regions across America and has more than two dozen representatives serving dealers, ranges and customers. The company offers numerous programs, including discounts to ranges that install Crimson Trace laser sights on rental firearms.

Crimson Trace, based in Wilsonville, Oregon, produces six distinct product lines, including: the Master Series® laser sights engineered for 1911 pistols, Lasergrips® with Instinctive Activation™, Laserguard®, Lightguard™ with powerful LED white lights, plus the Rail Master® and Rail Master Pros™. The company also offers the affordable Defender Series®. Many of the products are covered under the company's Free Batteries for Life™ program.

Crimson Trace has undertaken a new campaign that encourages everyone to ask themselves, "have you done everything in your power to defend yourself and what's yours?" The rallying words are: "In Condition Crimson™, We Stand." For more details, visit www.conditioncrimson.com or call 800-442-2406.



ABOUT CRIMSON TRACE:
Crimson Trace, the acknowledged industry leader for laser sighting systems and tactical lighting for firearms, is based in Wilsonville, Oregon. Its award-winning innovations include Lasergrips®, Laserguard® and Lightguard® --all with Instinctive Activation ™. The company's product line also includes the Defender Series® and Rail Master® platforms - all are proudly Made in the USA. More details are available at: www.crimsontrace.com or by calling 800-442-2406.


For more information contact:

Michael D. Faw
Media Relations Manager
Crimson Trace
9780 SW Freeman Drive
Wilsonville, OR 97070
503-783-5337
800-442-2406
www.crimsontrace.com