The all-new online adventure series, "Kendall Jones: Game On," starring Texas Tech cheerleader and avid outdoorswoman Kendall Jones, premiered last week on YouTube and Facebook with more than 100,000 unique views. Additionally, an astounding 71.3 percent of the viewership are between 13 to 34-years-old - a coveted and hard-to-reach audience in the outdoor industry. In just one episode, "Kendall Jones: Game On" is threatening to change the playing field for how entertainment is consumed by a new generation of outdoor enthusiasts.
The debut episode, featuring Jones and her best friend, Taylor Altom, follows the two cheerleaders on a weekend adventure as they set out to Lake Charles, Louisiana in pursuit of their first alligator.
"We wanted to do a digital production knowing the unique audience that follows me are those who are more inclined to watch a shorter YouTube clip than sit in front of the TV for a 30-minute show," said twenty-year-old Kendall Jones. "After gaining support and backing from the amazing folks at Remington Outdoor Company, I felt we had the skills and attitude needed to make a fun and creative production to promote our lifestyle."
Answering questions about audience retention, Episode 1 was able to hold more than 72 percent of its audience clear on into the final minute of the show where Kendall Jones comes face-to-face with an alligator for the first time. The reaction of the audience was clearly apparent as a combination of premiere-themed Facebook posts accumulated more than four million reach and an incredible engagement of more than 900,000 post clicks, likes, comments, and shares during launch week.
To view the Series premiere of Kendall Jones: Game On, visit: http://youtu.be/LSEXVfyvhZU. For more information on Kendall, log on to her Facebook page at www.facebook.com/kendalltakeswild, her YouTube Channel at www.youtube.com/KendallJonesGameOn, or on her Instagram page at www.instagram.com/the_kendalljones.
*Source: YouTube Analytics 10/21/14-10/28/14 (9a EST), Facebook Insights 10/20/14 - 10/28/14 (9a EST), http://www.ooyala.com/videomind/blog/18-34-demo-spends-more-time-online-watching-tv-home#sthash.oH44rrGd.dpuf
About Kendall Jones: Game On
Kendall Jones: Game On is an exclusive online YouTube series which follows the adventures of 20-year-old student-athlete, Kendall Jones. Kendall attends Texas Tech University in Lubbock, TX where she majors in Business/Marketing as well as cheers on the Texas Tech All-Girls Cheer Squad. When she's not in class or cheering on the sidelines, Jones embarks with her friends on adventures across the US and abroad on hunts, athletic events, and outdoor adventures. Whether it's hunting Whitetail in South Texas, fishing off the Coast of Cozumel, participating in a grueling Tough Mudder in Pennsylvania, or snow skiing the slopes in New Mexico, Kendall and her friends create stunning creative content and entertainment in a new-age, fun-loving format.
General Media Inquiries:
Justin Cook
Kendall Jones: Game On
jcook@kendall-jones.com
