Appleton, WI Your average hooded sweatshirt no longer appeals to us outdoor's men and women. Second-rate surplus cotton, sleeves two-inches too-short, stretched-out on-the-first-wear waistbands and overly constricting cuffs just don't make the grade.

Today's premium performance apparel is expected to embrace the latest fabric technologies while fitting like it was custom tailored. Meeting and exceeding that challenge, the progressive apparel company who manufactures 'The Fisherman's Camo' is ecstatic about the release of the new Performance Series Hoodies.

Ladies Performance Hoodies feature brightly accented Lime, Black and Hot Pink.

Before heralding technical merits, know that Fishouflage Performance Hoodies are designed, cut and finished to fit like your favorite jeans. By embracing traditional, old-school tailoring, these beauties are intelligently engineered for the ultimate in comfort while promoting a full range of motion for casting, shooting or even "12 oz. curls".

The fabric is founded on a performance bonded polyester with a soft, brushed-crazy-comfortable fleece interior. The mid-weight fabric also makes the Performance Hoodie exceptionally versatile, as it can be worn stand-alone or as a midlayer for bundling up.

Technological features continue with advanced moisture-wicking, smooth quick-drying outer layer and built-in antimicrobial. A UPF rating of 50 + yields protection from unwelcome rays while special stain releases thwart outboard oil, bad coffee, even fish guts.

Fishouflage's Performance Hoodie Series will be available in Full Pattern (Item #3080) with comprehensive color appliqué, Accented Version (Item #3090) in Black or Moss with Fishouflage appliqué, and in Ladies (#5200) with brightly accented Lime, Black and Hot Pink.

Fishouflage Performance Hoodies available November 1, 2014 at www.fishouflage.com

ABOUT FISHOUFLAGE
Available worldwide, Fishouflage is the ultimate expression of the fishing lifestyle. Beyond species-specific premium outerwear, Fishouflage patterns are surfacing on pieces of popular fishing gear, such as Ardent reels, Evercast rods, Plano tackle bags and rod cases, and Pro Seat Covers for your boat and truck. Watch for other cooperative Fishouflage product releases in 2014.

MEDIA CONTACTS:
Noel Vick
Traditions Media, LLC
noel@traditionsmedia.com
612.708.7339

David Rose
Traditions Media, LLC
dave@tradtionsmedia.com
231.633.9875