Friday, September 19, 2014

Broadwell Rejoins Bill Lewis Outdoors

Bill Lewis Outdoors announced today the re-hire of Richard Broadwell to be its National Sales Manager, responsible for coordinating sales with reps and accounts nationwide. Richard worked with Bill Lewis Outdoors as the Sales Manager for over a decade through the 90's and left in 2002 to pursue other opportunities. Richard has over 16 years of sales and operations experience and 19 years of accounting experience in petrochemical, property management, manufacturing and health & wellness industries.

"We are extremely fortunate to be able to have Richard back and again formally promoting the growth of our brand. But, truthfully, Richard never really stopped promoting Rat-L-Trap, "said Wes Higgins, Bill Lewis Outdoors, President. He's a great fisherman, and he throws a 'Trap with as much confidence as anyone I know. Recently, we went fishing on a local bayou. I watched him take a shad colored Spin-Trap and throw all over laydowns and spots that most people would only dare to throw spinner baits and such. In only 3 hours, I watched him bring in about a dozen fish with the biggest pushing 6 lbs. When you combine those on the water Rat-L-Trap skills with his professional experience in sales and accounting, and his passion for the fishing tackle industry, it's a clear recipe for success."

"Since my very early childhood, fishing has been a major part of my life," said Broadwell. In the early 70's, I purchased my first Rat-L-Trap from Mr. Bill Lewis himself, caught fish on it that day, and immediately it became my favorite lure of all time. Since my departure as Sales Manager from Bill Lewis Lures back in 2002, I have dearly missed being associated with Rat-L-Trap, their customers, the fishing tackle industry and all of the great people associated with it. To have the opportunity to return to Bill Lewis Outdoors, work with Wes Higgins and his dedicated staff, and be responsible for the national sales of the best and most recognized lure in the country is a dream come true for me!"

About Bill Lewis Outdoors
Founded by Bill Lewis, 50 yrs. ago, Bill Lewis Outdoors is known worldwide for its legendary Rat-L-Trap fishing lure. Outdoor Life named the Rat-L-Trap "Most Influential" lure of all time. The bio-acoustic qualities of the Rat-L-Trap changed the way lure designers think. Everyone considers the sound their lure makes because of Rat-L-Trap. Looking forward, Bill Lewis Outdoors is rolling out a square bill crank bait for 2015 called the ECHO 1.75. This lure is designed to bring high-level sonic qualities to the square bill category of fishing lures. Also starting in 2015, Bill Lewis Outdoors has partnered with Rocket Bobber, to take on mass distribution of the most sensitive, durable, and long-casting bobber on the market.


WWW.RAT-L-TRAP.COM
Office: (318) 487 0352
Fax: (318) 445 8301
3240 Baldwin Ave
Alexandria, LA 71301