New York, NY - iON America, the global consumer electronics company that brought Shoot/Share™ Wi-Fi connectivity to point-of-view (POV) iON Cameras, unveils the iON CamoCAM™, designed specifically for fishing and hunting enthusiasts, where camouflage gear is critical to success.

CamoCAM retails for $299.99 USD and is debuting in Walmart stores and www.Walmart.com this fall.

The versatility of the CamoCAM makes it the perfect addition to any outdoor activity. CamoCAM is skinned with official Realtree Xtra® camouflage and includes a Realtree Xtra camouflage mount at no extra cost. The mount's easy lock technology makes it perfect to affix to the barrel of a firearm, fishing net and the stabilizer bar on a compound bow. In addition, the CamoCAM pairs perfectly with all of iON's existing mounts including suction cups, helmet mounts and more, making the CamoCAM an essential part of all year-round activities and any hunting or fishing trip.

Outdoor sports enthusiasts can now shoot and share high quality video images, while benefitting from the compact size, light weight, fully-waterproof design (with no unsightly, expensive added case needed as with competitor products), Wi-Fi connectivity and ease-of-use benefits that have made iON Cameras so popular.

The CamoCAM boasts a 14-megapixel sensor delivering superior image quality while capturing up to 60 frames per second HD video. Additionally, the CamoCAM's unique one-touch-recording feature allows silent activation of the camera with the flip of a switch. Unlike other POV cameras, there are no loud beeps to alert game and scare off that trophy buck.

A 180-degree lens provides the widest field of view, allowing users to capture more of the scene, and long-life battery provides up to 2.5 hours recording time, ensuring the camera remains fully functional to capture any and every moment.

With the addition of the accessory Wi-Fi PODZ™, CamoCAM users can easily upload their videos to social sites via iON's iOS or Android apps for smartphones and tablets. The iON app enables use of an iPhone, iPad or iPod Touch or late-model Android phone or tablet to review videos, stop and start recording, change all camera shooting modes, trip the shutter for still images, check battery life, and more.

"The iON CamoCAM is a first-of-its-kind device geared specifically for hunting and fishing enthusiasts," said Giovanni Tomaselli, CEO, iON America. "Whether you are hunting, fishing or simply enjoying the outdoors, we have created a camera designed to fit your specific wants and needs."

Complete details on the CamoCAM and iON's full line of cameras, mounting kits and accessories can be found at http://www.usa.ioncamera.com/camo-cam.


About iON Cameras:
iON Cameras pioneered the concept of Shoot/Share™ Wi-Fi connectivity in point-of-view (POV) cameras with its aerodynamic and fully-waterproof Air Pro, Speed Pro, Adventure and The Game lines. Designed for pros and amateurs alike, iON cameras make it easy to capture and share high-definition video and still images, with Wi-Fi connectivity and free cloud storage. For more information, please visitwww.ioncamera.com and its social sites: @iONCamera on Facebook, Twitter,Instagram and YouTube.

About Realtree®
Realtree® is the world's leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. In fact, Realtree is one of the nation's leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, and Buckmasters American Deer Foundation. Realtree promotes its products and relationships widely on Outdoor Channel, Sportsman Channel and other television networks, as well as through ww.Realtree.com and many other outlets.

Media Contact Information:
Stephanie Cavataro
Catalyst, an IMG Consulting Company
212-774-4459 - office
914-523-3277 - cell
stephanie.cavataro@img.com

Michael Pernal
Catalyst, an IMG Consulting Company
212-774-6882 - office
646-620-8614 - cell
mpernal@catalystimg.com