Watsonville, CA -- West Marine, the world's largest waterlife retailer, today announced its "Dog Days of Summer" social media contest. Starting July 29 and ending September 2, West Marine is honoring the water-loving dogs in our lives. We're looking for pictures of pooches enjoying the breeze on the bow, taking a nap on the dock, playing in the waves or riding along on stand-up paddleboards.

To enter, post your photos through Instagram or Facebook facebook.com/westmarine. Each week during the contest period we'll select a winning photo and the entrant will receive a $100 West Marine gift card that can be used to outfit your furry friend, your boat or yourself.

Contest Dates: Photo entries can be submitted between Tuesday, July 29 and Tuesday, September 2. Winners will be selected Tuesday, August 5, 12, 19, 26, and September 2.

Entry Process: Photos can be submitted through Instagram or Facebook. To enter on Facebook, post pictures to www.facebook.com/WestMarine with hashtags #dogdaysofsummer and #westmarine. To enter on Instagram, tag uploaded photos to WestMarineInc, with hashtags #dogdaysofsummer #westmarine.

Judging Criteria: Judges are looking for cute, fun photos of dogs enjoying life on or near the water. (Note: The dog in the photo doesn't need to be owned by the entrant, but the entrant should have the rights to entered photos.)

Winner Notification: Winners will be contacted via the social media channel which the photo was submitted to. Electronic gift card will be sent by email.

About West Marine
Founded in 1968 by a sailor, West Marine, Inc. has grown to become the largest omni-channel specialty retailer exclusively offering gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 275 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlife outfitter for cruisers, sailors, anglers and paddle sports enthusiasts. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit www.westmarine.com or call 1-800-BOATING (1-800-262-8464).West Marine's stock is traded on NASDAQ under the symbol WMAR.