Accokeek, Maryland -- (January 25, 2013) Benelli USA announces that Stephen McKelvain, Vice President of Marketing & Communications for the Benelli USA family of brands will be joining Beretta Holding's global marketing effort and has accepted the position of Chief Global Marketing Officer for the Optics Division, which includes Steiner, Burris and most recently acquired Laser Devices Inc.--manufacturers of high-quality optical products.
McKelvain, who joined Benelli USA in 1999, has played a key role in the company's profitable growth for the past 14 years. Some of the notable product introductions and marketing strategies he directed during his tenure included Benelli's flagship Super Black Eagle II, the revolutionary Vinci and Franchi's successful re-brand launch of 2012. McKelvain recognized and utilized exhibition shooting as an effective and entertaining way to deliver the brand's message. He also spearheaded Benelli USA's step into the digital world with cutting edge website technology and initiated TV programming that included Benelli's American Safari, Benelli On Assignment and Benelli Presents Duck Commander. For the time being, McKelvain will continue working towards completion of ongoing Benelli USA projects in order to ensure a smooth transition for the company.
"Benelli USA has been a major part of my career and my life and I have worked with some wonderful people. I look forward to continuing those relationships and building new ones," said Stephen McKelvain. "I am excited about this new opportunity in this important segment of the Beretta Holding Group."
"This is a great opportunity for Stephen, who has more than earned it with his many years of service and success at Benelli USA," said Greg Mooney, Vice President & General Manager, Benelli USA. "Stephen is one of the primary contributors to the growth and development of the brands we now bring to market. We wish him much success as he travels the world and does the same for Steiner and Burris."
For the latest news and product information visit www.benelliusa.com