MossyOak.com Becomes a Total Brand Experience

WEST POINT, MS - Mossy Oak is pleased to announce its redesigned, retooled and refocused website at www.mossyoak.com.

For over 25 years, Mossy Oak has been a leader in camouflage design, but the Mossy Oak Brand encompasses more than just hunting concealment. Mossy Oak has evolved to become an outdoors brand whose focus is to simply get people outdoors, whether that is hunting, planting or introducing others to it.

"The Mossy Oak online presence now gives consumers a 'big picture' look at the Mossy Oak Brand," said Ben Maki, Sr. Vice President and Chief Marketing Officer. "The goal of the all-new website is to educate and inform consumers of the Mossy Oak enterprise by giving a closer look at not just our highly-effective patterns, but our brand, our values and the culture behind it."

Mossy Oak's new website incorporates online shopping, introduction of our people and ProStaff, detailed licensing information, product search and a closer look at our television offerings. Some of our unique features are a virtual look Inside Mossy Oak, an in-depth and growing collection of articles, gear reviews and video, and dedicated pages for each of the branches of the Mossy Oak Brand.

"Just as we've evolved, the Mossy Oak consumer has evolved and our new site reflects that," said Bill Sugg, President. "Whether your passion is hunting, working the land or trying to get others involved in the outdoors, mossyoak.com has a page dedicated to that."

The site features three cornerstones of the brand: Hunt, Conserve and Inspire. The cornerstone pages provide context for the Mossy Oak brands and their place in the Mossy Oak family. The highlights of these pages are conservation and licensing partners, tips and how-to articles, gear spotlights, video and more.

Everyone and everything at Mossy Oak revolves around a desire to connect with the outdoors. Now www.mossyoak.com does too.

Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries,GameKeepers and Mossy Oak Properties.