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Monday, January 14, 2013
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Aimpoint Launches New Dealer Training Program
January 14, 2013 - Chantilly, VA - Aimpoint, the originator and worldwide leader in electronic red dot sighting technology, has announced further expansion of their Dealer support program in the USA. The key components of this support involves a partnership with eXperticity, the online retail sales training specialists (3point5.com), as well as new point of purchase fixtures and expanded marketing collateral designed to increase Dealer product knowledge and provide more effective brand presentation at the retail level.

eXperticity's 3point5.com service is founded in an understanding that creating experts is a powerful tool in enhancing the sales process. 3point5.com provides a vehicle for over 300 manufacturers to extend product training to more than 46,000 retailers. This online training builds retail experts communicating brand and product knowledge via customized training modules in a fun and competitive learning environment, using company designed tutorials and "Edu-Game" quizzes. Dealer sales associates also receive incentives in the form of product purchase discounts following completion of a manufacturer's training module. The site also provides up-to-date feedback to manufacturers including the number of users, and course completion rates to track the effectiveness of the training. Aimpoint will utilize 3point5.com online training to educate retail managers and sales associates in both their hunting and tactical products.

"By offering such engaging and thorough product training from such a broad selection of sporting goods manufacturers, eXperticity is able to connect with retailers and sales influencers in a unique and exciting way," said Kristi Drawe, Marketing Director of Aimpoint Inc. "Online training allows Aimpoint to reach thousands more retailers than we could ever reach in person, and allows us to customize our sales materials instantly, and with far less effort and expense, than we could with printed materials. The program is an advantage for everyone involved."

In addition to online training, Aimpoint is introducing new point-of-purchase fixtures for Dealer showrooms and sales counters, as well as an expanded catalog of Dealer marketing collateral and Aimpoint brand identification materials. The recently launched Aimpoint USA Facebook page allows Aimpoint to reach an expanding group of loyal users across the country on a daily basis.


For more information on Aimpoint or eXperticity, visit: aimpoint.com, experticity.com , or contact:
Kristi Drawe
Aimpoint Inc.
Phone: (703)263-9795 ext 226
info@aimpoint.com

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