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Wednesday, January 9, 2013
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Jeff Waddle Joins Bill Hicks & Co., Ltd. as Key Accounts Specialist
MINNEAPOLIS, MN -Bill Hicks & Co., Ltd., a distributor of wholesale sporting goods, has named Jeff Waddle its new Key Accounts Specialist. Waddle is tasked with growing the company's chain store accounts and will be active in the field meeting face to face with buyers to better understand their needs. He will also help develop innovative products and programs in response to those needs.

Waddle brings more than 16 years of sales and merchandising experience to his new role, most recently with Cabelas where he was an Associate Category Manager with the firearms buying team.

"Jeff's background as an outdoorsman and as a buyer brings a unique perspective to his new role," said John Wichmann, Bill Hicks & Co., Ltd. Director of Sales. "He understands the industry, he knows what buyers need and want, and he's committed to providing superior customer service."

Jeff grew up in Webster, South Dakota and has been active in the shooting sports all his life. He describes himself as a "passionate waterfowler" and enjoys hunting with his two Labrador retrievers at his side.

Bill Hicks & Co., Ltd. is a leading wholesale sporting goods distributor that specializes in all aspects of the hunting and shooting sports industry. Founded in 1969, Bill Hicks & Co. is a family owned and operated business that prides itself on providing quality products at fair prices delivered by superior customer service.
Contact:
Shelly Binstock
763-476-6200

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