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Wednesday, January 9, 2013
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Modern Sporting Rifles Distribution Announces Business Formation
(LAS VEGAS) - In an effort to streamline the process of providing high-quality firearms to wholesale dealers, while maintaining the highest standard in customer service, K-VAR Corp. has created Modern Sporting Rifles (MSR) Distribution to handle that segment of its business.

MSR Distribution's formation is born out of an increase in demand and the need to manage this growth as effectively and successfully as possible.

"This restructuring will allow us to give more focused, dedicated attention to both our retail customers and distributors with whom we've developed strong relationships over the years. MSR Distribution's creation responds positively to modern day business needs while enhancing the overall customer experience. It's the perfect combination," said MSR Distribution general manager Robert Keller.

With this restructuring, K-VAR Corp. will solely function as the retailer for its on-line customer base. MSR Distribution will inherit and handle K-VAR Corp's wholesale dealers. This shift will be seamless. The only noticeable difference to both K-VAR Corp's customers and MSR Distribution's dealers will be the enhanced level of service and support.



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ABOUT MODERN SPORTING RIFLES DISTRIBUTION
Modern Sporting Rifles Distribution is a division of K-VAR Corp. supplying high-quality Rifles, accessories, and parts from various manufacturers to firearms dealers exclusively located in the United States. Headquartered in Las Vegas, Nevada, MSR Distribution is dedicated to providing authentic rifles and parts and superior customer service. MSR Distribution can be found online at www.msrdistribution.com and reached by phone at (702) 215-3606.

FOR MORE INFORMATION
Mike Doria
PR & Marketing Manager, MSR Distribution
(O) 702.215.3593
(C) 702.527.2073
mike.doria@msrdistribution.com

Robert Keller
General Manager, MSR Distribution
(702) 215-3610
robert.keller@msrdistibution.com

BE SURE TO VISIT MSR DISTRIBUTION AT THE 2013 SHOT SHOW BOOTH: # 11218

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