Brunswick Corp. announced Thursday that its board of directors authorized the company to seek a buyer for its Hatteras and Cabo brands.
The move came just a few hours after the company said Sea Ray president Rob Parmentier stepped down to pursue other opportunities.
The company is now announcing its exit from the sportfishing convertible segment "in an expeditious manner," Brunswick CEO Dustan McCoy said in a statement.
"This action reflects our decision to exit the sportfishing convertible category and to concentrate our resources in the yacht segment on our remaining brands, Sea Ray and Meridian Yachts," McCoy said.
"When completed, this action will also contribute to our goal of a break-even or better boat segment in 2013, even if the larger sterndrive/inboard fiberglass markets do not improve," McCoy said.
"The current plan assumes that the eventual purchaser will retain both the physical plant and the talented workforce of Hatteras/Cabo," he said.