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Monday, January 7, 2013
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RMEF Pulls the Trigger on LETHAL SHOT App for Hunters
MISSOULA, MT-The continuing convergence of high tech gadgetry and old style hunting is now available for iPhone and iPad technology thanks to the Rocky Mountain Elk Foundation, which just unveiled its new LETHAL SHOT hunting app.

"LETHAL SHOT is the most realistic interactive app on the market for elk hunters," said Steve Decker, RMEF vice president of marketing. "It lets the user navigate 360 degrees around the elk and choose any angle to gauge a shot's effectiveness."

3-D images allow the hunter to see an elk's body structure, both internally and externally. It's all designed to improve a hunter's ability to acquire proficiency on shot angles when making split second decisions in the field. In addition to preparing hunters for that once-in-a-lifetime shot, it also provides an effective post-shot analysis by simulating the trajectory and learning what vital organs the bullet or arrow possibly struck.

"This is a big technological advance for elk hunters," added Decker. "LETHAL SHOT is yet another way to help further our mission to ensure the future of elk, other wildlife, their habitat and our hunting heritage."

More than a year in the making, LETHAL SHOT is not a game. No other app or product on the market shows elk anatomy and shot angles with such accuracy. By taking a shot with the skin on, then peeling away layers, the hunter gains a clear understanding of the shot's trajectory, which translates into better shots and higher success in the field.

While the LETHAL SHOT app is now available for the iPad and iPhone, an Android version is soon to follow. Download the app here:

iPad
https://itunes.apple.com/us/app/lethalshot/id534998138?ls=1&mt=8

iPhone
https://itunes.apple.com/us/app/lethalshot-pocket-edition/id582722272?ls=1&mt=8


About the Rocky Mountain Elk Foundation
RMEF is leading a conservation initiative that protected or enhanced habitat on more than 6.2 million acres-an area larger than Yellowstone, Great Smoky Mountains, Grand Canyon, Glacier, Yosemite and Rocky Mountain national parks combined. RMEF also is a strong voice for hunters in access, wildlife management and conservation policy issues. RMEF members, partners and volunteers, working together as Team Elk, are making a difference all across elk country. Join us at www.rmef.org or 800-CALL ELK.
Contact:
Steve Wagner, Blue Heron Communications, 800-654-3766 or steve@blueheroncomm.com

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