Ron Ten Berge was named President and General Manager for PRADCO Outdoor Brands effective Jan. 1, 2013. He will be responsible for the profit management of all PRADCO Brands. PRADCO is a wholly owned subsidiary of EBSCO Industries, Inc. of Birmingham, Ala.
Ten Berge brings 20+ years of experience in strategy, sales, marketing and product development drawn from leading consumer products organizations including Kraft Foods, Schering-Plough Healthcare Products, Wm. Wrigley Jr. and Pure Fishing. He was most recently at Yakima Products, Inc. as SVP/Chief Marketing Officer.
"Ron's experience with product marketing, customers and consumer segments is vital to the future growth of the Outdoor Group." said F. Dixon Brooke, Jr., President and CEO of EBSCO Industries. "He plans on bringing a keen focus on branding and the positioning of our portfolio with the consumer."
Ten Berge joined EBSCO on Oct. 1, 2012, as Executive Vice President and Chief Operating Officer of the Outdoor Group.
"I am delighted to be joining the EBSCO Industries and the PRADCO Outdoor Brands team," Ten Berge said. "We have an amazing portfolio of some of the leading hunting and fishing brands in the world. It's very exciting to be leading such a fine team as we pursue new growth initiatives."
PRADCO Outdoor Brands consists of a variety of the top brands in hunting and fishing, including Summit Treestands, Moultrie Game Management, Knight & Hale Game Calls, Code Blue Scents, Carry Lite Decoys, Green Mountain Rifle Barrels, Arbogast Lures, Beckman Nets, Bomber Lures, Booyah Bait Company, Cotton Cordell, Creek Chub, Drift Control, Heddon, Lazy Ike, Lindy, Little Joe, Rebel Lures, Silver Thread,Smithwick, Thill, YUM Bait Company and XCalibur Hi-Tek Tackle.
Headquartered in Birmingham, Ala., EBSCO Industries, Inc. is a global corporation with divisions and subsidiaries in 23 countries. Founded in 1944 by the late Elton B. Stephens, EBSCO has grown and diversified into more than 40 businesses. EBSCO's manufacturing operations include hunting, fishing and game management products; commercial printing; point-of-purchase displays; loose-leaf binders and packaging products; and indoor and outdoor signage. For a complete listing of EBSCO's products and services, please visit http://www.ebscoind.com