EAST ALTON, Ill. (Jan. 3, 2013) - Coyotes, prairie dogs and other varmints, beware. In 2013, Winchester® Ammunition will arm small game hunters with the most revolutionary rimfire cartridge in the company's almost 150-year history - the .17 Winchester Super Magnum.
The .17 Win Super Mag offers the downrange performance of a centerfire cartridge at only a fraction of the cost. For the first time in history, hunters can expect pinpoint accuracy and devastating performance from a rimfire cartridge at ranges well past 200 yards.
"Our engineers have been developing the top-secret .17 Win Super Mag caliber for more than three years and the rimfire revolution begins now," said Brett Flaugher, Winchester Ammunition vice president of sales, marketing and strategy. "At 3,000 feet per second it's the fastest modern rimfire cartridge on the planet. The downrange energy deposited by the .17 Win Super Mag will be a game-changer for varmint and predator hunters everywhere."
The .17 Win Super Mag will initially be offered in three bullet types: a 20-grain plastic tip in the Varmint HV® (High Velocity) line, 25-grain plastic tip in the Varmint HE® (High Energy) line and a 20-grain jacketed hollow point in the legendary Super-X® line. Each .17 Win Super Mag bullet will far surpass the long-range wind drift and bullet-drop limitations of popular rimfire calibers like .22 Win Mag and .17 HMR, while depositing more than 150 percent more energy than both.
"Part of the appeal of rimfire ammunition to high-volume shooters is the relatively low cost," added Flaugher. "With the launch of .17 Win Super Mag, now hunters will get the downrange performance of a centerfire cartridge at the more affordable price point of traditional rimfire ammunition. It's the best of both worlds for our customers."
.17 Win Super Mag specifications:
Symbol Sub Brand Bullet Weight/Type Muzzle Velocity
S17W20 Varmint HV 20-gr Plastic Tip 3,000 fps
S17W25 Varmint HE 25-gr Plastic Tip 2,600 fps
X17W20 Super-X 20-gr JHP 3,000 fps
Each of the brand-new .17 Win Super Mag symbols will be offered in a 50-round box and 1,000-round case. The ammunition will be available at Winchester dealers by April 2013. For more information on the .17 Win Super Mag, visit Winchester.com in January 2013.
With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces' victory in World War II and through the years, millions of fond memories made in the great outdoors and at the range.
Known as The American Legend™, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with innovative products like Blind Side® waterfowl and PDX1® Defender™ personal defense ammunition.
For more information about Winchester Ammunition, visit www.winchester.com
, or connect with The American Legend on Facebook at Facebook.com/WinchesterOfficial