Shooting Sports Retailer's Latest Issue & Launches New Website

BIRMINGHAM, Alabama - Blame it on the economy. Blame it on politics. Or, if one is tuned in to presidential campaigns, blame it on Bush. But, in a national crime report by the FBI, and despite the agency's statistical evidence that a continuing decrease in murder, robbery and other felonious and unlawful acts is encouraging, there's little doubt that home invasions and self-protection - the theme of Shooting Sports Retailer magazine's September/October issue - are cause for concern among the American population.

The huge buying spree for guns, especially those used for concealed carry and home defense, are signs that U.S. citizens have accepted the mantra of personal responsibility for their own protection, and Shooting Sports Retailer (SSR) has expertly chronicled the events of the time, revealing that the public will no longer tolerate rape, assaults and other victim crimes.

The current issue, mailed to stocking gun retailers nationwide later this week as well as to online subscribers of SSR's digital edition, examines the details and possible causes behind recent tragedies in Colorado and Wisconsin in contributing writer Jim Matthews' story, "The (Wrong) Superheroes."

"Practicing Your BOLO" by contributor Jeff Fletcher suggests ways to prepare defenses against home invasion and products that retailers should stock beyond just guns and ammunition.

In a revealing anecdotal piece by SSR's The Armed Woman columnist, Rochelle Kaplan, who interviews several women and chronicles their experiences of personal assaults, tells the story of just why the female market for concealed carry guns has caused gun makers to hire overtime shifts to keep up with demand. Kaplan's feature, "Beware the Ladies," focuses on the Women's Shooting Academy in Reno, NV, where female instructors train women in self-defense.

Four states in the U.S. have codified constitutional carry of guns for self-defense, and Field Editor Rick Sapp provides the legal savvy behind his feature, "The Fab Four" - and he's not talking about the Beatles, either.

Additionally, Tactical Editor Shelby Murdoc examines the always-present threat of a perpetrator's attempts to steal your weapon during a fight in "Keep Your Freakin' Hands Off My Gun!" in SSR's popular magazine-within-a-magazine, The Tactical Retailer.

A pair of short features, "Young Hunters" by Associate Editor Oliver Shapiro, and this issue's "Difference Makers" personality profile of Randy Luth, founder of the DPMS Panther Arms, now a part of the Freedom Group of companies; popular departments Your Two Cents; hard news section SSR NewsScope and analysis of timely events from SSR's columnists Steve Comus, Bob Robb and Bob Whitaker, among others; rounds out the largest September/October information- and features-packed issue in the magazine's history.

All this and much more is in the September/October issue. Check it out! Visit www.shootingsportsretailer.com for print and digital subscription information.

The All-New Shooting Sports Retailer Website Some recent changes within the structure of this magazine include upgrading the SSR website to make it "do something" interactively. That means the reader - in this case primarily firearms retailers - can not only get online access to exclusive content in SSR's digital edition, but also can obtain or renew subscriptions if they qualify as full-fledged stocking gun dealers or industry members, and can get up-to-the-minute firearms news on even a weekly or sometimes a daily basis.

Other features include Hot Gear, instant new product releases, and your personal comments in our digitally interactive Your Two Cents reader comments section. Sure, we're a little late to the online party, but rest assured that more improvements are on the way, as well.

Visit us today at www.shootingsportsretailer.com.

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Grand View Media Group provides full publishing management and advertising services for Shooting Sports Retailer. For information about advertising or promotional opportunities, please contact Derrick Nawrocki at derrick@grandviewmedia.com.