Friday, September 7, 2012
Mossy Oak, Pursuit Channel Sponsor NASCAR's Gilliland at Richmond
STATESVILLE, NC - - Front Row Motorsports will welcome yet another new partner to its NASCAR Sprint Cup Series program as David Gilliland will pilot the No. 38 Pursuit Channel/Mossy Oak Ford in the Sept. 8 Federated Auto Parts 400 at Richmond International Raceway. The sponsorship is fitting, as Pursuit Channel is in 38 million homes.
Gilliland, is happy to welcome Pursuit and Mossy Oak to the team. He commented, "I consider myself an avid outdoorsman. I enjoy hunting and fishing and spending time outdoors." He continued, "Mossy Oak makes some really cool patterns. Their camouflage will look good on our No. 38 Ford."
"Our tagline, 'It's not a passion. It's an obsession.' applies to hunters but also to NASCAR fans. And for the most part they're one in the same. We're excited to have a Mossy Oak camo racecar driven by a passionate hunter like Gilliland," said Toxey Haas, Founder/CEO of Mossy Oak.
Rusty Faulk, CEO of Pursuit Channel is happy to be partnered with Front Row Motorsports. He said, "NASCAR fans index strongly with our target audience. David Gilliland is a tremendous racecar driver and representative for our brand." Faulk continued, "David appreciates the outdoors lifestyle. He enjoys hunting and fishing and is a personality our viewers can identify with at multiple levels."
"Mossy Oak is one of our strongest partners and we are happy we were able to team up with them on our program with Front Row Motorsports and David Gilliland," concluded Faulk.