Wednesday, August 22, 2012
The Business Of Hunting Featured In Shooting Industry's August Issue
San Diego, Calif. - The August edition of Shooting Industry magazine examines the business of hunting, identifies what is driving sales in the flashlight market and presents tips for dealers on increasing their long gun profits. The August issue also takes a look at Zeiss, and how the company is working to drive consumers into dealers' stores.
"Business of Hunting" profiles the selling techniques of Jim Rauscher, owner and president of Joe's Sporting Goods in St. Paul, Minn. He says identifying top sellers and meeting customer demand is only half the battle.
"Dealers can miss out by limiting their hunting inventory," Rauscher said. "I go into a lot of gun shops and as I'm shopping around, I see the same basic stuff. They need to find niche products the big-box stores don't have."
Part I of Shooting Industry's look at the fall hunting season focuses on the business side of Joe's, highlighting best sellers, common hunting-season mistakes and outlining how to effectively target the hunting market.
Every customer who walks into a dealer's store represents a flashlight sale - and providing those consumers with a wide range of products is crucial to selling flashlights effectively, says Dale Williams, accessories buyer for Buckeye Sports in Hebron, Ohio, and Vance Outdoors in Columbus, Ohio. High-tech models for personal defense, law enforcement and the outdoors are currently driving the market.
Carl Zeiss Sports Optics is attracting a lot of attention in the marketplace - due in part to its new VICTORY HT binocular and the company's enhanced visibility in the mainstream marketplace, led by President Mike Jensen.
"This brand has been overlooked. We're changing that very aggressively and very quickly," Jensen said. "I am 100-percent focused on supporting dealers' profitability. That's my number one philosophy in this company."
Shooting Industry's Dealers Only Giveaway for August features a Howard Leight Hearing Protection Package. The package includes multiple sets of passive and electronic earmuffs, plus individually packaged disposable earplugs. Enter to win the package - valued at over $900 - at www.shootingindustry.com/giveaway/
To read the August issue - and sign up for a free subscription to the all-digital edition - visit www.shootingindustry.com/digital-editions/