Company: Garmin International
Location: Kansas City
Position: Media Relations Specialist
Contact: Apply online at
http://www.garmin.com/careers
Media Relations and Public Relations position where the successful candidate will build relationships and oversee communication with journalists and other influencers, primarily in the marine industry. Build awareness of Garmin's products and facilitate the best possible editorial coverage in print, broadcast and online media.
ESSENTIAL FUNCTIONS:
Drive awareness of Garmin's marine products and demonstrate their unique advantages of compelling design, superior quality, and best value
Help make Garmin the global leader in the inland, coastal, sport fishing, and sailing markets
Maintain and grow relationships with media contacts and other influencers throughout the marine industry
Work closely with Garmin's Marine Segment Board to develop and execute PR strategies and programs that are aligned with the segment's goals
Communicate a deep understanding of Garmin's marine product line and the competitive landscape
Assist Garmin's Social Media Manager in developing marine content for the company's social media channels
Assist the Corporate Communications team and Marketing Communications department in other markets and areas as needs arise
OTHER RESPONSIBILITIES:
Perform other job-related duties as assigned
Qualifications
EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:
Bachelor's degree in Public Relations, Communications, Journalism, English, or related degree
A minimum of 1+ years professional media relations experience
Demonstrated excellent verbal communication and presentation skills
Displays compelling writing skills and knowledge of Associated Press style guidelines
Exhibits outstanding professionalism, judgment, and integrity
Willingness and ability to travel to trade shows and media events
Must be a highly organized self-starter able to manage projects and meet deadlines
DESIRABLE QUALIFICATIONS:
Familiarity with consumer electronics in general and marine electronics in particular
Passion for boating, fishing, and the outdoors
Experience with social media