Backcountry Gear Focus of July/August Archery Business

BIRMINGHAM, AL - Have customers who regularly travel west to take advantage of early elk, mule deer and pronghorn seasons? Inspire them - and many others - by stocking the latest and greatest "do-it-yourself" backcountry bowhunting gear profiled in the July/August issue of Archery Business. Making this list of neat new hunting/survival/camping/backpacking gear is Bushnell's HuntTrack GPS that's based on the company's proven, groundbreaking BackTrack GPS that greatly simplified this often-confusing technology. The updated HuntTrack adds many features to make backcountry navigation simpler and safer, and even includes a "breadcrumbs" tracking feature that logs the exact trail you've taken - a huge upgrade, and a huge advantage when tracking game and navigating difficult terrain.

Inside the July/August issue you'll also read about ways to ensure your retail store "sizzles" - tips and tricks from a longtime pro shop employee designed to make your shop look more exciting and authoritative and turn it into "the place to be" for those seeking archery and bowhunting advice.

Exciting new gear? It makes the bowhunting industry go round, and Archery Business Editor Mark Melotik found plenty at the 2012 Bowhunting Roundtable. Follow along our nine-page full-color pictorial, as Archery Business met with dozens of attending manufacturers who displayed their latest wares ready to help increase pro shop profits.

Finally, regular routines help many pro shops maximize sales, and our back page "Behind The Counter" column examines some of those proven daily, weekly and monthly routines many shops can use to their advantage.

All this and much more is in Archery Business' July/August issue. Check it out! Visit www.archerybusiness.com for more details.