Fishhound & Pennaz Multimedia Join Forces

SHERMAN OAKS, CA - Fishhound.com, one of the largest social networks dedicated to fishing and the leading provider of real-time fishing reports, announced today that Steve Pennaz & Pennaz Multimedia have entered into a multi-year partnership with Fishhound that will extend across each company's business operations.

Steve Pennaz, former Executive Director of the North America Fishing Club, will join Fishhound's Advisory Board and immediately become the face of Fishhound's Product Showcase program. Fishhound will become a sponsor of Pennaz's Lake Commandos and Coastal Chaos television shows on Pursuit Network and Tuff TV. The two organizations will work together to integrate their respective audiences and cross-promote their respective brands across television, digital and social-media platforms.

"Steve's a 25-year industry veteran and has a solid reputation within this industry," said Rick Patri, Fishound's Vice President, Operations. "He was instrumental in the launch of the North American Fishing Club and oversaw its communications for more than two decades. We're hoping his experience and his well-respected reputation will help take Fishhound to the next level."

"Fishhound is setting the pace for this industry in terms of where it plans to take original content, product promotion and exposure for brands like mine," said Pennaz. "Fishhound is ahead of the game, and I want to be part of it."

Fishhound, while sponsoring Pennaz, will also bolster its social media and web efforts. Fishhound.com was recently named the Web's 2nd most influential social publisher of content in the "Travel & Outdoors" category on the ShareThis SQI index. The SQI index identifies sites that are able to identify users with higher purchase intent and pinpoint users who are more inclined to disseminate content widely.

To learn more about Fishhound, or to register for free as a Fishhound.com user, visit: www.fishhound.com.

About Fishhound.com
Fishhound is a thriving social network where anglers, manufactures, lodges, tackle shops and a variety of fishing related business interact with one another on a platform designed to leverage the viral nature of social media. Fishhound reaches an unprecedented 15 million people per month. Sign up for free at http://www.fishhound.com/registration/monthly/member. With Fishhound.com anglers will know where to go, when to go and what to throw. For more information or to register for an account, visit www.fishhound.com/registration.

Related Links:
www.fishound.com
www.facebook.com/fishingreports

Contact:
Marc Malkin
Cell: (704) 999-3792
E-mail: malkinm@bellsouth.net