CLAREMONT, NH- MINOX USA, Inc. has announced the hiring of Covey Sales & Marketing as its sales agency in the Midwest. This move is part of MINOX USA's overall strategy to aggressively expand and better serve its dealer network.
"Covey Sales & Marketing is the perfect group to further accelerate our fantastic growth in the hunting and outdoors markets," said Matt Suuck, Sport Optics Manager for MINOX USA. "This group of salesmen brings outstanding dealer relationships, optics knowledge and a passion for the industry with them, all of which are perfectly in line with our successful strategy for growth."
Recent introduction of a full line of high-quality riflescopes, added to their established family of premium binoculars and other sport optics, has greatly strengthened the MINOX brand position in the market, according to Suuck.
"We are proud and excited to team up with MINOX USA and to be a part of their quality and growing optics program," said Ken Johnson, VP of Sales for Covey. "Their commitment to the firearms retailer is perfectly aligned with the focus of our sales organization." For more information on Covey Sales & Marketing, please visit www.coveysales.com