Tuesday, May 1, 2012
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St. Cloud, MN - DPMS Firearms, ("DPMS"), an industry leader in providing quality AR-style rifles, components and accessories, recently updated its website to improve both user experience and back-end management. Among the notable improvements:
Dramatic new site design makes the product the hero of the page while bolder fonts and sharper text improve visual appeal and readability.
New online store features improved navigation and product information so shoppers can find what they want faster and with less "hunting and pecking."
Improved customer service reporting ensures every visitor gets the attention he/she deserves both before and after the sale.
For DPMS customers, the website re-launch also brings new opportunities for deeper engagement with the brand, its products and shooting events.
Updated programming will allow for more special offers and promotional events exclusive the DPMS faithful.
New links to social media allow DPMS fans to connect with us directly via Facebook, and a live Twitter feed keeps information and feedback current and active.
A re-vamped "DPMS Life" section takes visitors inside Team DPMS shooting events, gathers testimonials from the faithful, and keeps a blog posted to share tips, advice and comments on all things DPMS
"We are excited about the new design and page upgrades," says Adam Ballard, Product Manager of DPMS. "As we continue to expand our online presence, it's important to make sure our site reflects our code - to manufacture the most customizable and versatile AR-style rifles in the industry."
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About DPMS Firearms
DPMS Firearms, ("DPMS") is an industry leader in providing quality AR-style rifles, components and accessories. No other company offers more styles or configurations of AR rifles. DPMS provides choices for high-power and small-bore shooters by offering rifles and assemblies chambered in 204 Ruger, 223 Remington, 5.56x45 NATO, 243Winchester, 260 Remington, 6.5 Creedmoor, 6.8x43 SPC, 30 Remington AR, 308 Winchester and 338 Federal. More information about the company can be found at www.dpmsinc.com.
Dramatic new site design makes the product the hero of the page while bolder fonts and sharper text improve visual appeal and readability.
New online store features improved navigation and product information so shoppers can find what they want faster and with less "hunting and pecking."
Improved customer service reporting ensures every visitor gets the attention he/she deserves both before and after the sale.
For DPMS customers, the website re-launch also brings new opportunities for deeper engagement with the brand, its products and shooting events.
Updated programming will allow for more special offers and promotional events exclusive the DPMS faithful.
New links to social media allow DPMS fans to connect with us directly via Facebook, and a live Twitter feed keeps information and feedback current and active.
A re-vamped "DPMS Life" section takes visitors inside Team DPMS shooting events, gathers testimonials from the faithful, and keeps a blog posted to share tips, advice and comments on all things DPMS
"We are excited about the new design and page upgrades," says Adam Ballard, Product Manager of DPMS. "As we continue to expand our online presence, it's important to make sure our site reflects our code - to manufacture the most customizable and versatile AR-style rifles in the industry."
###
About DPMS Firearms
DPMS Firearms, ("DPMS") is an industry leader in providing quality AR-style rifles, components and accessories. No other company offers more styles or configurations of AR rifles. DPMS provides choices for high-power and small-bore shooters by offering rifles and assemblies chambered in 204 Ruger, 223 Remington, 5.56x45 NATO, 243Winchester, 260 Remington, 6.5 Creedmoor, 6.8x43 SPC, 30 Remington AR, 308 Winchester and 338 Federal. More information about the company can be found at www.dpmsinc.com.
Contact:
Jessica Kallam Jessica.kallam@freedom-group.com or (800) 243-9700 ext. 8578 (Press only)
Jessica Kallam Jessica.kallam@freedom-group.com or (800) 243-9700 ext. 8578 (Press only)
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