Friday, April 27, 2012
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April, 2012 (Miami, FL) - Taurus®, the world's foremost manufacturer of firearms announces the addition of Julie Brayton as Marketing Manager to head the Marketing Team.
Ms. Brayton comes to Taurus with 14 years of marketing experience with the last six years dedicated to the firearms industry. She is well versed in advertising, event coordination and has a vast knowledge of online/digital strategic planning of increasing brand awareness to the consumer and trade segments of the industry.
Ms. Brayton will be charged with the annual budget and the strategic marketing plan, working closely with her advertising and marketing team. She will work closely with Taurus' PR agency managing all public relations, collaborating with the media, writers and editors to enhance the Taurus brand. Ms. Brayton will oversee the development and production of collateral material for the Taurus brand and will be evaluating new emerging forms of media and research regarding new market trends for the company.
Mark Kresser, President and CEO of Taurus USA comments, "The addition of Julie heading up the marketing team starts a new chapter of strategic marketing and brand positioning for Taurus. We are extremely excited with the knowledge and expertise she has to offer with her new role as Marketing Manager. We look forward to having her as part of our family at Taurus. With the continued growth of Taurus, greater emphasis on the brand, product awareness and customer service are some of the many strategies the company is focusing on."
About Taurus:
Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25, PT-732 and PT-738 pistols made here in the US. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.
Ms. Brayton comes to Taurus with 14 years of marketing experience with the last six years dedicated to the firearms industry. She is well versed in advertising, event coordination and has a vast knowledge of online/digital strategic planning of increasing brand awareness to the consumer and trade segments of the industry.
Ms. Brayton will be charged with the annual budget and the strategic marketing plan, working closely with her advertising and marketing team. She will work closely with Taurus' PR agency managing all public relations, collaborating with the media, writers and editors to enhance the Taurus brand. Ms. Brayton will oversee the development and production of collateral material for the Taurus brand and will be evaluating new emerging forms of media and research regarding new market trends for the company.
Mark Kresser, President and CEO of Taurus USA comments, "The addition of Julie heading up the marketing team starts a new chapter of strategic marketing and brand positioning for Taurus. We are extremely excited with the knowledge and expertise she has to offer with her new role as Marketing Manager. We look forward to having her as part of our family at Taurus. With the continued growth of Taurus, greater emphasis on the brand, product awareness and customer service are some of the many strategies the company is focusing on."
About Taurus:
Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25, PT-732 and PT-738 pistols made here in the US. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.
Contact:
KIM CAHALAN
KIM@MEDIADIRECTCREATIVE.COM
309.944.5341
KIM CAHALAN
KIM@MEDIADIRECTCREATIVE.COM
309.944.5341
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