ST. PAUL, Minn., April 25, 2012 --- Minnesota's popular fishing opener is still a few weeks away, but there are thousands of opportunities for Walleye Winnings already available all across the Land of 10,000 Lakes. Minnesota-based Gander Mountain, the nation's largest retail network of outdoors specialty stores, and the Minnesota State Lottery have joined forces to offer a new fishing-themed scratch game with a top prize of $100,000 and a second chance drawing for up $2,500 in Gander Mountain fishing gear.
"As a Minnesota-based company with stores throughout the state, we're happy to partner with the Minnesota State Lottery on this fun new scratch game," said Steve Uline, Gander Mountain's executive vice president of marketing. "Every good angler has their own lucky fishing spot. With Walleye Winnings available all across Minnesota, the luckiest anglers will be reeling in big money as well as big fish. We think this will add to the fun of another Minnesota fishing season, as folks stop by Gander Mountain to gear up and hit the lakes and rivers of the state."
Walleye Winnings is now available at hundreds of retailers throughout Minnesota and recorded more than $1 million in sales in its first week. The $5 game launched on April 17, and offers players a second chance drawing where they can enter non-winning tickets online for an opportunity to win fishing gear from Gander Mountain. The four second chance drawings will also include 10 Walleye Winnings prize packs, which include a lottery fishing t-shirt, a Gander Mountain cap, a lottery cooler and $30 in Mega Millions ticket vouchers. This is the first partnership between the State Lottery and St. Paul-based Gander Mountain, which has 11 stores throughout the state.
"The Lottery is proud to promote Minnesota businesses and products. Our partnership with Gander Mountain is a great example of how we can work together to create added excitement and value for Minnesota players," said Ed Van Petten, executive director of the Minnesota State Lottery. "This is an example of how two businesses can cooperatively benefit one another. Gander Mountain is synonymous with Minnesota and we are very proud to have this relationship."
For more information, or to enter non-winning tickets in the second chance drawing, visit the Minnesota State Lottery web site at www.mnlottery.com
About Gander Mountain Company
Gander Mountain Company headquartered in St. Paul, Minn., is the nation's largest retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a "We Live Outdoors®" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 114 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com
Gander Mountain is also the parent company of Overton's (www.overtons.com
), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.