Beretta Trident Program Adds First South Africa Destination

ACCOKEEK, MD Beretta and Sporting Heritage Corp. are proud to introduce the first big game Affiliate of the Beretta Trident Program - Ekland Safaris.

Located in Louis Trichardt, the Northern Province of South Africa, and occupying more than 35,000 acres, Ekland Safaris has been awarded a Two Trident Rating for excellence in plains game hunting.

The property is owned by the Kayali family who purchased the original camp in
2000, and have expanded the property to now include three distinct styles of accommodations. From the luxurious experience found at "The Lodge" and "Pienaar" to the open feel of "Rock Camp" they all share the highest level of service and attention to guests needs.

"We are very proud of our operation at Ekland and my family and I are very pleased to be the first Beretta Trident rated property in South Africa," said Yawan Kayali.

"We are pleased to have opened up the big game category with such an incredible destination in South Africa." stated Jonathan D. Sherrill, Co-founder and President of Sporting Heritage Corp.

"Ekland Safaris, as indicated by its Trident rating, provides hunters with a spectacular experience and Ekland is among one of the most beautiful camps I've seen'" according to John Burrell Executive Director of the Beretta Trident Concierge Service. "It's a first class operation."

For more information about Ekland Safaris or to book a hunt, visit www.BerettaTrident.com or call the Beretta Trident Concierge at 888-881-9818.


About The Beretta Trident Program
The Beretta Trident Program is a unique, quality rating-system that provides an objective assessment of the complete guest experience at a sporting venue.
Branded by Beretta, the Trident Program is the first of its kind and requires venues to undergo a detailed and specific assessment of every area that can impact the guest experience. Tridents are awarded to designate the venue's level of excellence - similar to the Michelin Star program for fine dining.

The program will ultimately provide consumer confidence in the quality of the field sports, accommodations, and guest services when making a reservation with a Beretta Trident rated venue.

The Beretta Trident Program was conceived and developed by Sporting Heritage Corp, a field sport consultancy. SHC is responsible for conducting the evaluations, executing the brand qualification process, and ongoing quality assurance.

For more information about the Program please visit www.BerettaTrident.com

Contact:
Kimberlee Eveland 617-360-1327 keveland@sportingheritagecorp.com