ST. PAUL, MN -- Gander Mountain is proud to announce a unique arrangement with Soles4Souls which aims to supply 500,000 pairs of shoes to those in need. The nation's premiere outdoors retailer and the Nashville-based charity have joined forces once again, helping promote multi-platinum selling country artist Billy Gilman's new charity single The Choice while working toward the goal of supplying shoes to needy children.
Starting on April 16, Gander Mountain customers who purchase a pair of shoes in stores will receive a free download of Gilman's new single. In addition to Gilman, the song features 18 of country music's top artists, including Alan Jackson, Reba McEntire, Josh Turner, and Keith Urban. Gander Mountain will donate $1 from every pair of shoes purchased to Soles4Souls, which is able to supply a pair of shoes to someone in need for every dollar that is donated.
"We are proud to be able to partner with Soles4Souls once again to help reach the goal of 500,000 pairs of shoes for those in need," said Steve Uline, Gander Mountain's executive vice president of marketing. "It is a great opportunity for Gander Mountain customers to help those less fortunate while getting a free download of some great music from Billy Gilman and other popular country artists."
Gilman, who has sold more than six million albums worldwide and garnered a wide range of awards, was in the process of writing material for his upcoming music project with two of his co-writers, Dan Murph and Philip Douglas, when the idea for The Choice was born. In a YouTube video, Soles4Souls challenged people from all across the country to start their own shoe drives in their communities and do something to benefit those living in adverse poverty and in need of footwear. Instead of setting up a collection bin on a crowded street, Gilman, Murph and Douglas got the idea to do what they do best--write a song. They agreed that every penny generated from the song, including the songwriters' and publishers' shares, would go to Soles4Souls. Within one week, the trio penned The Choice and pitched the idea to the charity organization.
"Great success and countless pairs of shoes donated have been the results of our past collaborative efforts with Gander Mountain, so it made perfect sense to work together once again, giving shoppers the opportunity to provide great footwear for themselves and for those less fortunate, while getting great music for free," said Kevin Goughary, CEO of Soles4Souls, which has donated more than 17 million pairs of shoes across 129 countries since its inception in 2004. "For every pair of shoes purchased at a Gander Mountain store, a life somewhere around the world will be changed with the gift of shoes. It doesn't get any sweeter than that."
The Choice was co-written by Gilman to bring attention to the world wide plight of children in desperate need of shoes. All of the proceeds from digital download of The Choice go directly to Soles4Souls. The song came to life through the contribution of the voices of Gilman and fellow country artists Rodney Atkins, Montgomery Gentry, Amy Grant, Steve Holy, Alan Jackson, Wynonna Judd, Richie McDonald, Reba McEntire, Vince Gill, Ronnie Milsap, Craig Morgan, Kellie Pickler, LeAnn Rimes, Diamond Rio, Kenny Rogers, Randy Travis, Josh Turner, and Keith Urban. The song is scheduled to be released on April 16, and every download will provide a pair of shoes to some child in need.
The Gander Mountain special offer runs through May 14.
About Gander Mountain Company
Gander Mountain Company headquartered in St. Paul, Minn., is the nation's largest retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a "We Live Outdoors®" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 114 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com
Gander Mountain is also the parent company of Overton's (www.overtons.com
), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.
Based in Nashville, Tenn., Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. The organization also provides clothing and other necessities under the names Clothes4Souls and Hope4Souls. Donating parties may be eligible for tax advantages. Visit www.giveshoes.org
, or www.hope4souls.org
for more information.
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p: 651.290.7465 | m: 612.910.3058 | www.ewald.com