Plymouth, MN Real Avid, makers of innovative tools and gear for the outdoors industry ⎯ including the 2012 NRA Golden Bullseye award winning Gun Tool ⎯ announces the launch of a partnership with Steven Rinella and his Meat Eater television show, on The Sportsman Channel.
"We think Rinella and his Meat Eater brand represent an innovative and forward thinking approach to the sport - equal parts survivalist, hunter and chef," states Howard Tripp, Co-founder and Chief Innovation Officer of Revo Brand Group. "This partnership will put our tools into his incredibly capable hands." Slated for Q3 and Q4 airings, Real Avid tools will be used within the show, as well as supported with commercial time. Additions to the Real Avid product lineup will make their debut on the show with Rinella, showcasing the innovation that drives the Real Avid product development process.
"One of my favorite things about hunting, besides the food and adventure, is all the cool gear that goes with it," says Rinella. "Real Avid understands this. Not only are their tools fun to use, but they are rugged and built to last. I'm actually a little bit jealous of the folks at Real Avid. 'I wish I had thought of that,' is the first thing that often pops into my mind when I'm looking at their products. But that is quickly followed up by a second thought: 'Thank God someone did.'"
The Meat Eater:
• Sportsman Channel (DirecTV and Dish Network)
• Sunday Nights 9PM (ET & PT)
• Q1-Q4 2012
About Real Avid: Real Avid is a company that solves real-world problems for hunting and shooting enthusiasts, with original thinking. Real Avid products are inventive, unique in their marketplace, and make people in the field more prepared and capable. Instead of a mass-market approach, Real Avid products are specific to the needs of individuals in their personal outdoor pursuits. Visit www.RealAvid.com
for more information and to see the full line of Real Avid products.