Baltimore, MD (August 8, 2011) - Under Armour, (NYSE:UA) introduces a new collection of women's specific hunting apparel and accessories, delivering the promise of "Always Lethal™" performance to the hard-core female hunter. Females comprise the fastest-growing segment of hunters and Under Armour has developed a collection of innovative gear designed to meet their style, fit, and performance needs.
The 2011 line-up of women's camo caters specifically to the female form with unmatched comfort and durability. Under Armour's groundbreaking technology sets the bar for performance standards in the category with innovations like Capture® Scent technology, which traps human odors before they reach the outside of the garment, giving the hunter an advantage in the field. The new women's performance hunting collection also includes Under Armour's Evolution ColdGear® technology which features a double-sided fabric that wicks moisture from the skin and circulates body heat, keeping the hunter warm and light.
"It's a fact that you're only as good as your gear," said Tiffany Lokosky, co-host of The Crush with Lee & Tiffany and Under Armour Arsenal member. When I'm taking on tough terrain and harsh weather, I'm thankful that Under Armour left nothing to chance when designing its new camo line for women. "
The collection features pinnacle products such as the women's Ridge Reaper jacket and pant, designed to keep hunters warm, dry and undetectable with quiet, water-resistant fabrication. The Quest jacket and pant takes weather-resistance to a new level featuring ArmourStorm® technology that keeps even the worst weather from ruining a hunt.
For more information on Under Armour's new women's performance hunting collection and their complete selection of performance apparel, footwear and accessories, visit www.alwayslethal.com
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com