Ranch Cucamonga, CA - According to the February 2010 NSSF Survey Tracker Report, Alpen Optics ranked 2nd in Binocular Sales in 2009 amongst at total of 14 optics manufacturers included in the survey. Alpen was 2nd only to Bushnell and finished ahead of 12 other companies including Nikon, Leupold, Swarovski, and Zeiss.

The information used to compile the report was sourced by HunterSurvey.com. HunterSurvey is a monthly industry monitoring service which uses an online panel of active hunters and target shooters. The information is provided by Southwick Associates, Inc.

To view the NSSF Survey Tracker Report click on this link: http://www.nssf.org/share/PDF/IndustryResearchDocs/0210Survey_Tracker.pdf

"We're very excited about these results," said Vickie Gardner, Vice President of Marketing for Alpen Optics. "We've always just remained focused on providing the best quality optics we could at the most affordable price. We knew it would take a little time for hunters and shooting enthusiasts to become aware of us. Results like this are recognition that our customers truly appreciate the products we make and the value we offer."

About Alpen Optics

Alpen Optics is known for its line of binoculars, spotting scopes, rifle scopes and accessories. Alpen's objective is to provide superior quality optical products at affordable prices while providing features and benefits normally found only on products priced much higher.

Alpen offers more than 70 products and accessories, and all are backed up by a limited lifetime factory warranty.

Alpen is the only optics company "in the universe" to win 6 Outdoor Life Annual Gear Test "Great Buy" Awards!

For more information about Alpen Optics, visit www.alpenoutdoor.com or www.alpenoptics.com, or call 877-987-8370.

Media members interested in field testing any of the Alpen Optics products for an editorial review, should contact Joe Wieczorek of The Media Group at joe@themediagroupinc.com or call (847) 956-9090.