Mission Archery Official Bow Sponsor Generationwild.com

New York, NY- Field & Stream, The World's Leading Outdoor Magazine, today announced that Mission Archery has signed on as the official bow sponsor of GenerationWild.com. Mission will provide GenerationWild.com's four Junior Pro Staffers with archery equipment and accessories.Field & Stream's GenerationWild.com is a youth oriented blog and online destination dedicated to providing comprehensive information to young hunters and anglers on a wide range of outdoor topics through videos, photo galleries, how-to information and commentary. For more information, please visitwww.GenerationWild.com

"We're thrilled to have a top-quality partner like Mission for GenerationWild.com," said Eric Zinczenko, Group Publisher of Field & Stream. "LikeMission, we're dedicated to promoting and growing the outdoor sports and we think this program is a key tool in achieving that goal. Young hunters and fishermen need easy access to quality content geared directly toward them and a place to gather and share their own outdoor stories. We're proud to provide that with GenerationWild.com."

As part of the sponsorship, each of GenerationWild.com's four Junior Pro Staffers will be guided through the bow fitting process by one of Mission's expert authorized retailers. The Junior Pro Staffers will be measured to ensure a proper fit and receive custom archery instruction.

"Our Mission bows are perfect for new archers like the young men and women in Generation Wild," said Matt McPherson, owner of Mission Archery. "We're providing them with high-quality, adjustable bows they can grow with, and we're excited to support their efforts to recruit a new generation to the sport."

GenerationWild.com is geared exclusively toward youth outdoorsmen and -women, providing hunting and fishing geared entertainment and education as well as a blog to share photos, videos and ideas. The website's Beginner's Guides deliver information on getting started in everything from coyote hunting to salmon fishing, and more guides are added regularly. The main attraction for visitors are the four Junior Pro Staffers who blog, post videos and photos each week.

Each year, Field & Stream selects the Junior Pro Staffers who, with guidance from Field & Stream's edit staff serve as the primary writers for GenerationWild.com. The current Junior Pro Staff is comprised of: Nate Dean, 16, of Eau Claire, WI; Nathan Garrett, 15, of Wilmington, NC; Brooke Kennedy, 15, of Thurmont, MD; and Thomas Ladson, 18, of Sugarloaf, PA. Each was selected by Field & Stream to participate in the program on the basis of essays that outlined their hunting and fishing experiences and how they would mentor younger sportsmen and -women.

Field & Stream launched GenerationWild.com in July of 2008. In addition to Mission, GenerationWild.com enjoys support from Realtree and Delta Waterfowl.

For more information on GenerationWild.com and to apply to be a Junior Pro Staffer, please visit www.GenerationWild.com.

Mission Archery is a new line of bows from Mathews that provides high-quality options in an economic price range. The performance and adjustability ofMission bows make it easy for people to get into archery and pursue their love of hunting in an exciting new way. A consistent winner of "Great Buy" awards, Mission bows are sold only at authorized retailers and come with a lifetime warranty. Visit www.missionarchery.com to see the full line and find a retailer in your area.

Field & StreamÂ, The World's Leading Outdoor Magazine, is the country's largest special-interest title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream (www.FieldandStream.com) gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is published 11 times per year by the Bonnier Corporation.

The Bonnier Corporation (www.bonniercorp.com), one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

Contact:
Amanda McNally (212) 779-5527 or amanda.mcnally@bonniercorp.com