Wednesday, December 9, 2009
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NEW YORK, NEW YORK-VERSUS earned its most-watched month ever for outdoor programming on the network in November 2009. Average viewership during Total Day (Mon-Sun 7 a.m. - 3 a.m.), throughout November surpassed last year's totals among average viewers by 37 percent. VERSUS also saw growth among all the key male demos during November with Men 18-34 (up 70%), Men 18-49 (up 59%) and Men 25-54 (up 70 %) all garnering significant increases.
Dramatic viewership growth for the month of November was spurred by VERSUS' weekend morning (Sat/Sun 7:30 a.m.-2 p.m.) and Friday night primetime outdoor programming blocks (7-11 p.m.). Average viewership for weekend mornings is up 27 percent, as compared to the same time period last year, with 175,000 average viewers. When compared to November 2008, Friday night primetime saw a 64-percent increase in viewership with an average of more than more than 280,000 viewers tuning-in as well as amazing triple-digit growth in viewership among Men 18-34 (up 102%) and Men 25-54 (up 128%), making the Friday night blocks the most-watched in network history.
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD) and is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IZOD IndyCar® Series as well as best-in-class events such as The Tour de France, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events and original programs, such as Sports Soup and Sports Jobs with Junior Seau that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.
Dramatic viewership growth for the month of November was spurred by VERSUS' weekend morning (Sat/Sun 7:30 a.m.-2 p.m.) and Friday night primetime outdoor programming blocks (7-11 p.m.). Average viewership for weekend mornings is up 27 percent, as compared to the same time period last year, with 175,000 average viewers. When compared to November 2008, Friday night primetime saw a 64-percent increase in viewership with an average of more than more than 280,000 viewers tuning-in as well as amazing triple-digit growth in viewership among Men 18-34 (up 102%) and Men 25-54 (up 128%), making the Friday night blocks the most-watched in network history.
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD) and is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IZOD IndyCar® Series as well as best-in-class events such as The Tour de France, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events and original programs, such as Sports Soup and Sports Jobs with Junior Seau that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.
Contact:
Katie Bradshaw VERSUS 917-934-1997 katie_bradshaw@versus.com
Leslie Byxbee VERSUS 917-934-1996 leslie_byxbee@versus.com
Katie Bradshaw VERSUS 917-934-1997 katie_bradshaw@versus.com
Leslie Byxbee VERSUS 917-934-1996 leslie_byxbee@versus.com
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