Carl Zeiss Sports Optics Announces Holiday Promotion

CHESTER, VIRGINIA - The Carl Zeiss Sports Optics 2009 Holiday Promotion is now underway. Customers who purchase select ZEISS optics from authorized dealers between November 1, 2009 and December 31, 2009 will save up to $250 on some of the most popular binoculars, riflescopes and rangefinders on the market today.

"This is our holiday gift to hunters, birders and outdoor enthusiasts who want to own the finest optics but may be hesitant to make such a purchase in this challenging economy," said Erik Schumacher, president of Carl Zeiss Sports Optics. "Hopefully the savings we are offering on a wide selection of award-winning ZEISS optics will make it possible for many to upgrade their optics and experience brilliant, crisp images as they've never seen them before."

The ZEISS optics included in this holiday promotion and the discounts offered are as follows: All Victory FL Binoculars ($250 rebate); Conquest 10x40 Binoculars ($200 rebate); Conquest 8x30 Binoculars ($100 rebate); all Victory Compact Binoculars ($75 rebate); Victory 8x26 T* PRF Laser Rangefinder ($50 rebate); and all Victory Riflescopes ($100 rebate).

All rebate submissions must be completed within 30 days of the purchase in order for customers to receive their rebate which will be issued via a Carl Zeiss Prepaid VISA Card. Full promotion details and a list of authorized ZEISS dealers are available at zeiss.com/sports.

About Carl Zeiss:

The ZEISS brand is synonymous with the world's finest, highest precision optics.

Based in Oberkochen, Germany, the Carl Zeiss Group is a global leader in the optical and opto-electronic industries and an innovative, research-intensive, high-tech company. The Carl Zeiss Group is comprised of five business groups: Semiconductor Technology, Medical Systems, Microscopy, Industrial Metrology and

Consumer Optics/Optronics, each focused on developing the most advanced technology, products and solutions in their fields to enhance people's lives. Carl Zeiss' portfolio of products includes: state-of-the-art

medical equipment used in neurosurgery, ENT and ophthalmic surgery and diagnosis; advanced microscopes for medical and scientific research; premium sports optics and opto-electronic products; camera and cinematography lenses; planetariums; eyeglass lenses; anti-reflective lens coatings; industrial metrology solutions for the aerospace and automobile industries; and the highest resolution optics for machines that produce the majority of today's semiconductor memory and processing chips, among others.

As part of the Carl Zeiss Group, Germany, Carl Zeiss Optical, Inc., Chester, Va., is responsible for sales, marketing and distribution of ZEISS sports optics, such as binoculars, spotting scopes, riflescopes and laser rangefinders, throughout the United States. For more information, visit: zeiss.com/sports or call 1-800-441-3005.

ZEISS products are sold in more than 100 countries. During fiscal year 2007/08 (ended September 30), the Carl Zeiss global workforce of approximately 13,000 employees generated revenues of more than EUR 2.7 billion. In 2007/08, earnings before interest and taxes (EBIT) totaled EUR 343 million. The company invested EUR 321 million, the equivalent of 12 percent of revenues, in research and development in order to expand the technologically leading positions of its business groups.

Contact:
Shannon S. Jackson (804) 343-3608 or sjackson@shannonjacksonpr.com