WFN and ISE Announce Partnership

DENVER, COLORADO - WFN: World Fishing Network, North America's only 24-hour fishing lifestyle network, and International Sportsmen's Expositions (ISE) today announced a multi-faceted marketing partnership. Through the agreement, WFN will promote ISE's fishing and outdoor shows to outdoor enthusiasts across North America while ISE promotes WFN to more than 150,000 annual show attendees.

"We look forward to leveraging the power of America's premier outdoor shows in the western United States to market WFN to outdoor enthusiasts," says Christopher Doyle, VP Marketing, WFN. "This partnership offers us the unique opportunity to interact with some of America's most passionate anglers."

Through the partnership, WFN will promote and be present at five ISE consumer shows in 2010 including; Denver, CO (Jan 7-10); San Mateo, CA (Jan 14-17), Sacramento, CA (Jan 21-24);Phoenix, AZ (Feb 26-28) and Salt Lake City, UT (Mar. 18-21). ISE will provide WFN access to its large and passionate base of attendees through a variety of promotional activities. This includes WFN personalities appearing at the ISE shows and meeting fans.

"WFN is a strong partner to help us promote our shows to millions of anglers and outdoor companies across North America," said John Kirk, ISE's Director of Communications. "Our shows will provide WFN the West's finest venues to connect with anglers and outdoor enthusiasts."

Like millions of anglers across North America, WFN is committed to supporting important conservation issues and groups that are fighting to preserve North America's waterways and fisheries. WFN is also dedicated to using its resources and powerful media platform to help grow the sport by promoting and championing the groups and organizations that are helping to inspire a new generation of anglers to appreciate and respect the world's natural wonders.

About International Sportsmen's Expositions
ISE has over 33 years experience producing America's premier fishing, hunting, outdoor sports and adventure-travel shows. Each ISE offers a full schedule of seminars, contests and presentations in five cities. Typical exhibitors at ISE shows include leading manufacturers and retailers, guides and outfitters, adventure travel resorts and lodges from around the world, media companies, and nonprofit outdoor organizations and groups. In all, ISE shows attract more than 150,000 attendees annually, while making more than 50 million outdoor-related advertising impressions in the largest western markets.

About WFN: World Fishing Network
WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN's wide-ranging programming lineup includes a selection of the best international series and the most diverse species coverage of any outdoor network. Featuring popular programs hosted by the world's top anglers, the network also includes a variety of exclusive lifestyle shows including Hookin' Up with Mariko Izumi and WFN's Reel Road Trip. WFN also delivers the beauty of fishing in stunning High Definition with WFN HD, a separate network that delivers 100 percent High Definition programming 24/7.

Originally launched in December 2005, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors. In the U.S., distributors include Verizon FiOS, Dish Network and Charter Communications. For more information visit www.WFN.TV .

Contact:
Doug Drotman - WFN (631-462-1198 or doug@drotmanpr.com)
John Kirk - ISE (360-397-0209 or jkirk@SportsExpos.com)