Birmingham-based Jack’s will receive recognition for its support of sportfishing in media associated with the Bassmaster Classic, including B.A.S.S.’s industry-leading magazines, Bassmaster and B.A.S.S. Times and website, Bassmaster.com, as well as local media promotions through broadcast, print, digital and outdoor advertising.

“We are proud to be joined by another Alabama business to celebrate the 50th edition of the Bassmaster Classic in our home state,” said Bruce Akin, CEO of B.A.S.S. “Fishing fans traveling from outside the region are sure to enjoy sampling some of Jack’s most popular dishes, and Jack’s will enjoy the opportunity to connect with tens of thousands of Classic attendees at our exciting events.”

Jack’s is renowned for its active participation in community events, and will bring a distinctly Southern flavor with its presence at Classic venues, including the takeoff site at Guntersville’s Civitan Park and at the Bassmaster Classic Outdoors Expo and daily weigh-in shows, which will be held at the Birmingham-Jefferson Convention Complex.

“We are thrilled to be partnering with Bassmaster,” said Clifton Rutledge, Jack’s Chief Operations Officer. “Jack’s Southern roots and tradition combine to make this a perfect opportunity for partnership. We have anglers come into our restaurants daily and we are honored any time we have the chance to support and give back to our customer base.”

For more information about Jack’s, visit eatatjacks.com. For information about the Academy Sports + Outdoors Bassmaster Classic presented by Huk, visit Bassmaster.com.

2020 Bassmaster Classic Title Sponsor: Academy Sports + Outdoors
2020 Bassmaster Classic Presenting Sponsor: Huk Performance Fishing Apparel
2020 Bassmaster Classic Platinum Sponsor: Toyota
2020 Bassmaster Classic Premier Sponsors: Abu Garcia, Berkley, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Skeeter Boats, Talon, Triton Boats, Yamaha
2020 Bassmaster Classic Host Sponsors: Greater Birmingham Convention & Visitors Bureau and Marshall County Convention & Visitors Bureau

About Jack’s Family Restaurants
The first Jack’s opened in Homewood, AL in 1960. Since 1960, that location has grown into over 175 restaurants in four states serving quality handmade food with genuine Southern hospitality, from the Jack’s family to yours, every day. To learn more about Jack’s, visit eatatjacks.com.

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 510,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.

Media Contact: Emily Harley, B.A.S.S. Communications Manager, 205-313-0945 (office), eharley@bassmaster.com

Jack’s Media Contact: Julianna Hallman, Jack’s Marketing Strategy and Planning Manager, 205-300-5312 jhallman@eatatjacks.com