Tampa, USA -- RUAG Ammotec USA has announced that The Murray Road Agency will become their Agency of Record effective immediately. Murray Road will provide a full-suite of marketing and branding services for RUAG Ammotec USA’s portfolio of ammunition brands and products that now includes Norma, Geco, Swiss P and Inceptor.
“Murray Road is comprised of experts with proven experience in this field,” said Paul Lemke, General Manager of RUAG Ammotec USA. “They understand what it takes to build a foundation that supports all aspects of our business. Our brands are poised for growth and Murray Road’s ability to engage and support our customers and consumers while driving growth through new levels of exposure will be vital to our success.”
The Murray Road Agency will handle all marketing functions for RUAG Ammotec USA. These include but are not limited to media buying and planning, design, public relations, social media, events, sales support and front-line interaction with the global marketing and leadership teams.
“This is a great fit,” said Murray Road President Tim Brandt. “Our passion and past experience aligns with RUAG Ammotec USA’s core businesses. We are excited to combine our new perspectives and ideas with a world-class organization and well-established brands and products. We look forward to meeting challenges and working with the entire team to expand market share in this competitive and dynamic space.”
For more information, contact: Tim Brandt, tim.brandt@murrayroadagency.com
RUAG develops and markets internationally sought-after technology applications in the fields of aerospace, security and defence for use on land, in the air and in space. 57% of RUAG's products and services are destined for the civil market and 43% for the military market. The Group is headquartered in Bern (Switzerland). It has production sites in Switzerland and in 13 other countries in Europe, the USA and Asia-Pacific. Around 8700 employees – of whom 430 are trainees – represent 48 nationalities and generate sales of some CHF 1.86 billion.
Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH. RUAG Ammotec USA, Inc. brings Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace and leverages European offerings known for precision, reliability and innovation. All of this is combined with disruptive US components and technologies, know-how, sales and marketing insights and strategic partnerships. The result is world-class small arms ammunition solutions for use by sports shooters, hunters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.