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Austin, Texas – August 16th, 2022 – The world’s leading entertainment destination for hunting, fishing, and outdoor adventure programming, Waypoint TV has strengthened their team by adding the highly talented and experienced Director of Marketing, Stevie Barefield.
Stevie has joined the Waypoint team with over a decade of experience in the outdoor industry. In her past role as Director of Marketing with MOJO Outdoors, the #1 motion decoy manufacturer she had the opportunity to lead a team in all marketing, advertising and sales initiatives around waterfowl, predator, turkey and dove hunting products. She provided strategy for all marketing and media channels including social, tv, public relations, print, digital, influencer marketing, sponsorships, and affiliates. Prior to her time with MOJO Outdoors, Stevie had spent some time at an advertising agency as an Account Executive, where she specialized in catering to outdoor and hunting industry clients. With her strong background in the outdoor industry and marketing, Stevie has an incredible amount of knowledge and skill to bring to the Waypoint team.
As for her role on the Waypoint team, Stevie will provide support for the Waypoint media properties to include providing creative vision and path to execution for promotional advertising opportunities, growing and strengthening relationships with our Affiliate Distribution Partners and Content Producers, providing user-experience approach for the development of collateral for the business development team, and work closely with the content operations team to promote programming, new show launches and stunts.
“The mission of Waypoint deeply resonates with me so to join a team so talented and to be a part of a service growing exponentially, is an absolute honor. Waypoint has developed the ultimate model for consuming outdoor entertainment, giving millions of viewers the opportunity to easily feel part of the adventure happening on their TV or device. Beyond the shows and films, the extensive library of podcasts and courses truly make Waypoint an all-inclusive resource for the outdoorsmen and women, beginner to expert. The chance to focus on these marketing and advertising initiatives and to be a part of a vision that is end-user focused, is very exciting.” Stated Stevie. “Waypoint continues to accelerate growth with the addition of key staff in several departments. Very exciting to bolster our marketing department with industry veteran and marketing guru Stevie Barefield. Stevie’s energy, incredible organizational development skills, media insight and legal background will be a huge asset to our team. More great announcements are on the horizon with the evolution and growth of Waypoint and our media properties” said Waypoint TV President, Todd Hansen.
About Waypoint TV
Launched in 2016, Waypoint is a modern media company building the world’s leading entertainment destination for hunting and fishing programming content. Waypoint is dedicated to providing “access to the outdoors” through its multiple TVs and digital platforms, including online streaming video, apps, live channels, and podcasts. Now there is no off-season.
For additional information, visit www.waypointtv.com
Press Contact for Waypoint TV
Kaitlyn Conti