Nashville, Tennessee – Groove Life, an outdoor lifestyle accessory brand, joined forces with two of America’s largest outdoor retailers to offer the durable and adjustable Groove Belt™. The outdoor community has shown strong support for Groove Life as it continues to deliver products fit for active and adventurous lifestyles. Groove Life’s authority in the outdoor retail space is growing even stronger through the partnership with Bass Pro Shops and Cabela's.

Founded in 1972, Bass Pro Shops is an American privately held retailer of hunting, fishing, camping and other related outdoor recreation merchandise. With headquarters in Springfield, Missouri, Bass Pro Shops employs a workforce of about 40,000. Founder Johnny Morris, a noted conservationist, has a common goal with Groove Life of connecting everyone with nature. This relationship is a natural fit in the outdoor retail space.

The Groove Belt™ is engineered with proprietary webbing to provide the perfect amount of strength and stretch. It’s the perfect everyday belt for hard-working parents, athletes, and weekend warriors. The average person adjusts their belt 5+ times per day, but the Groove Belt™ only needs to be adjusted one time ever. Its signature magnetic clasp makes for an easy snap on in the mornings and removal after a long day of hard work. The Groove Belt™ comes in a wide variety of colors and designs. Get yours now at Bass Pro Shops or the Groove Life website.

About Groove Life

Groove Life launched in 2016 with the release of their flagship product, the Groove Ring. Founder Peter Goodwin wanted to wear a ring that showed his commitment to his family while meeting the demands of his work as an Alaskan guide and wilderness lodge owner. His creation not only offers durability and functionality, but rugged good looks, as well. The company has since moved its headquarters to Tennessee and now offers other products, including the first breathable watch band and the innovative Groove Belt.

Groove Life. Built for Adventure.

Groove Life Facebook - https://www.facebook.com/groovelife.co

Groove Life | 106 Locke Avenue | Spring Hill, TN, 37174

Contact: Ahbra Northcutt | ahbra@groovelife.com