INMAN, S.C. – March 20, 2019 – TrueTimber has introduced a brand-new performance apparel line designed exclusively for anglers and outdoorsmen and women who spend time on the water. Created for people who live on the water by people who live on the water, each item in the TrueTimber Fishing lineup is built to protect against the elements and deliver all-day comfort—thanks to purpose-built features and cooling technology—while offering extreme value.
Initial items feature the recently introduced Viper™ Aqua pattern and solid colors as well. Viper Aqua blends in with the sky under various light and cloud conditions and in a variety of geographies. Additional items will be launching later this year, including a complete line of technical apparel as well a casual clothing, bags, packs and make-sense accessories. Some new items will also feature Rift, another TrueTimber pattern great for time on or near the water.
“TrueTimber’s timeline is one of innovation and performance, and we’re thrilled to add fishing to this lineage,” said TrueTimber CEO Rusty Sellars. “Our passion for the outdoors doesn’t stop in the woods, blinds or fields—it carries over to the water as we add the all-new fishing line to our repertoire. Each piece is thoughtfully designed for the fishing enthusiast to stay protected from the elements—sun, wind, water, rain—plus everything else that comes with time on a boat. Like all TrueTimber apparel, this product line offers high quality at high value.”
Linafin™ Pullover
The Linafin is an incredible piece of fishing “equipment” built for the hardcore enthusiast who spends a tremendous amount of time on the water. Featuring a non-chemical cooling technology that won't wash out, the Linafin keeps the wearer cool and comfortable even when the sun is beating down—day after day, wash after wash. The built-in neck gaiter is a convenient way for the wearer to protect their neck on the water while remaining adaptable when they hit the shore or when the day turns dark.
WaveTamer™ Parka and Bibs
WaveTamer answers the call for extreme gear at a price that fishermen can afford. TrueTimber aligns this rain gear against the best brands out there and stands behind it 100%. WaveTamer is more than tough outerwear. It’s highly technical gear that is packed with real-world, real-on-the-water features—with no corners cut.
Where to Find It
Headlining the new product launch will be pro angler Edwin Evers, an 11-time Bassmaster Elite Series Pro and recent winner of the 2019 Major League Fishing (MLF) Bass Pro Tour Stage Two in Conroe, Texas. A new TrueTimber Fishing TV commercial featuring Evers is also debuting online and during MLF Live coverage—and will make the airwaves when the MLF hits major cable and TV networks later this year. The full product line is available now and can be found at Fleet Farm and dozens of other retailers across the country. TrueTimber Fishing is also a proud sponsor of MLF.
To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.