Colona, IL – Rock River Arms, one of the industry's most respected names in Modern Sporting Rifles and pistols, is pleased to announce that Williams Shooters Supply is now a distributor of Rock River Arms firearms, parts, and accessories.

Based in Quincy, Illinois, Williams Shooters Supply provides dealers across the country with a wide range of firearms, ammunition, shooting supplies, and outdoor accessories.

"The MSR segment continues to be strong, with new shooters and tactical firearm enthusiasts exploring more ways to use and outfit their rifles and pistols," said Chuck Larson, President of Rock River Arms "We are excited to be working with the folks at Williams Shooter Supply to help them provide their dealers with quality firearms and accessories retail consumers are demanding."

Qualified FFL dealers can contact Williams Shooters Supply for details on the Rock River Arms products available by visiting willshoot.com.

For more information on the complete line of production AR15 style rifles and accessories, contact: Rock River Arms, 1042 Cleveland Rd, Colona, IL 61241. Phone: (309) 792.5780 Fax: (309) 792.5781 www.rockriverarms.com

Contact: Media Direct // Kim Cahalan // (309) 944-5341 // kim@mediadirectcreative.com