Mount Joy, PA — Kinsey’s Inc. announced their annual Dealer Show, KDS21, will be held virtually in 2021. The event, which typically runs 3 days and is held at the Hershey Lodge in Hershey, Pennsylvania, will be held virtually from February 10th – March 3rd, 2021.

Their expanded virtual show will still offer dealers exclusive deals, great savings, and amazing giveaways throughout the show. Last year’s show attendees saved up to 42% off everyday prices.

The show will launch for the firearms and ammo categories beginning Wednesday, February 10th. The second, main category of archery and all accessories will begin Wednesday, February 17th.

The classic, high-profile excitement portion of KDS21 will run from Wednesday, February 24th through Friday, February, 26th and will include the Hot Shows, Vendor and Dealer interactions, giveaways, and much more!

The virtual show will also offer dealers additional networking, learning, and growth opportunities, as well as ways for them to program their orders for the upcoming year.

Kinsey’s made the difficult decision to hold their show virtually this year in light of the on-going COVID-19 travel restrictions and the restrictions on large, in-person group events and gatherings.

Justin Gorman, Vice President of Sales and Marketing, expressed his excitement about this year’s show stating, “Although the show will physically look different this year, I am positive we will still provide dealers the great value that KDS is known for. Archery and Accessory categories will feature our best deals while Guns and Ammo orders will reserve guaranteed or top priority allocations. We are disappointed we could not see dealers face-to-face this year, but we are committed to continuing to support our dealers through our best-in-class show.”

Kinsey’s has partnered with JT Smith to host this year’s event. JT Smith’s virtual dealer show platform will give dealers exclusive access to the best savings of the year with show-only specials.

The show will also feature new and exciting products from hundreds of industry-leading brands.

Dealer registration for the show is open from now until Friday, February 5th, 2021.

The Kinsey’s 2021 Virtual Dealer Show is a margin maximizing event dealers can’t afford to miss even given the new format.

For more information on KDS21 or to register for the virtual show today, visit them at kinseysinc.com/dealer-show/