It's not often I take this space to talk about the wires. Our rule has always been that news is more important than promotion. Over the past ten years, delivering the news and information you've told us you wanted has served us as well, so we've been judicious with self-promotion.
Sometimes, what we're doing actually is
news. Today's one of those cases. And there's actually no better place to distribute news about the outdoors than The Outdoor Wires. So, here you go:
Our services are expanding -again. We're rolling out two new services over the next couple of months, and we wanted to let our readers be the first to know.
The first new service, The Archery Wire, will be an industry-focused service. It will not be focused on the consumer-side of archery, there are already scads of online magazines, blogs, videos and such talking at length about hunting and shooting. The Archery wire will be reporting the news and information that's important to the business of archery. You've told us - repeatedly- that it's important that news get to you in a timely fashion. Like a great archer, we aim to please.
To do that, we're adding a name you've seen at times over the years to our cadre of editors who are not just industry insiders, they're subject matter experts. J.R. Absher will bring his extensive knowledge of the business of archery as our editor.
Armed with a degree in journalism he received more than 35 years ago from the University of Arizona (a department, he proudly points out, whose first head was Jack O'Connor, the hunting editor of Outdoor Life for 31 years), Absher got his start writing hard news and covering multiple beats for newspapers in the Southwestern U.S. In the 1980s his turned to outdoor writing full time, focusing for the next ten years on bowhunting and the archery industry. He became one of the first outdoor writers to utilize the Internet, launching his website, The Outdoor Pressroom, in 1999, while continuing to freelance extensively for major shooting, hunting and outdoors publications.
The Archery Wire is set to launch in late June.
We're also going to be adding The Birding Wire. It's focus is self-explanatory: focusing on the industry's-leading growth segment: birding. The Birding Wire will cover a wide variety of topics: hot viewing areas, a species watch, optics, photography, videography; even travel destinations and accommodations around the hottest birding locations across the United States.
The idea of a birding wire might sound like a reach, but I don't know a single hunter, angler, boater, camper, hiker or golfer who hasn't stopped what they were doing to watch a bird. Birds provide a good look at what's right-or wrong- in our surroundings.
The Birding Wire will roll out while the majority of our migratory birds are in their summer habitats. As they start winter migrations, we'll offer information and help track their migrations. We'll be assisted by leading ornithologists and scientific institutions to help give you information and assistance that will keep The Birding Wire relevant.
We're also going to offer up information for the backyard birdwatcher (like me). Everything from attract wild birds to your yards to protecting them while you're observing will be covered.
If you're a photo enthusiast, you might want to add The Birding Wire to your Outdoor Wire subscriptions as well. Photography is important to birdwatching.
And we'll cover photography-from the latest equipment to professional techniques-to improve your own photo skills.
Birders are among the most discriminating of all outdoor enthusiasts when it comes to their optics, so we'll have the latest on the best equipment you can buy- even if you're on a budget.
Professional photographers will review equipment and share their personal tips to help you get great photos.
In the coming weeks, we'll bring you several special editions as well. You've let us know you really like those expanded, highly-focused specials that cover a single topic.
If you're a fan of Olympic shooting, our Special Edition Olympic Shooting Preview will profile our Olympic athletes, help you understand the competitions, and give you a comprehensive schedule of NBC's unprecedented quantity Olympic coverage.
If you're in the industry and want more information about these new services, please drop me an email (email@example.com
) and I'll get route it to the right person on this side of the communication.
I promise this isn't all we have in the works. But I also promise this: "we'll keep you posted".
-- Jim Shepherd